FCUK for Men

What shopping one brand actually does

This is the full range Underlinen stocks from one of its genuine brands: sourced directly and guaranteed authentic, across every category we carry it in. Shop the brand you already trust in one place.

How to choose FCUK for Men

Shopping a full brand range lets you: A quick, honest guide so you buy once and buy right.

When to stay with one brand

Same category, different jobs. Here is where each one earns its place.

Getting the size right

Size is the one thing worth getting right before you order. Three things that make it a one-time decision.

Making them last

Most innerwear does not wear out. It gets washed out. Six habits that add months to anything in this range.

• • Wash cold. Hot water is what shortens the life of anything worn every day.
• • Keep fabric softener away from elastic waistbands and cuffs: it is what tires them out.
• • Turn prints and darks inside out before washing to protect the colour.
• • Dry in shade rather than direct sun, which fades colour and stiffens fabric.
• • Skip the hot tumble dry. Heat is the single biggest cause of shrinkage and lost stretch.
• • Own enough to rotate. Anything worn and washed daily lasts longer in a set than on its own.