About Us

Underlinen Fashion House Pvt Ltd.

We are Underlinen, a brand that is obsessed with comfortable fashion for all — irrespective of age, taste & budget. Currently our repertoire of luxury brands currently include French Connection, French Connection UK, Puma, with many more in the pipeline. Our collection features the highest quality innerwear, thermal wear, loungewear and casuals, curated carefully from the best international brands.


At Underlinen, we believe in comfort for all. Whether you’re smart and suave, rebellious. sporty or romantic — we have something for everyone. Irrespective of your taste and budget, we believe everyone deserves luxury & comfort.

We want to build a down-to-earth and pluralistic community, where we understand the tastes & preferences of each and every customer. With our eagle-eyed curation, you can be sure that that product you’re purchasing will be of the highest quality and sourced from the best apparel brands in the industry.


Our founding team has a wealth of experience in the Indian fashion and lifestyle space. The duo have served as business leaders in the innerwear and activewear markets for decades, having built and managed a number of world class brands.

Highest quality and sourced from the best apparel brands in the industry.

Harinarayan Madhavan


He has worked across the FMCG and innerwear domains for over 30 years.

Most recently, He was Vice President at Jockey, the subcontinent’s most iconic innerwear brand.

Suresh Nambiar


He has over 27 years of experience in the Indian lifestyle & FMCG industries, having worked at Jockey, Adidas, Pepe Jeans & Unilever.

Most recently, he was CEO of Pepe Jeans Inner fashion, where he grew the business from the ground up.